Marketingbeginner0 students enrolled
Digital Marketing 360°: From Strategy to AI-Powered Growth
Learning Objectives By the end of the course, learners will be able to: • Develop a complete digital marketing strategy • Understand customer personas and digital buyer journeys • Build effective content and social-media strategies • Perform keyword research and SEO • Plan and optimize Google Ads and social advertising campaigns • Understand conversion funnels and landing-page optimization • Use GA4 and marketing analytics to measure performance • Apply email, CRM and marketing automation concepts • Use AI tools for research, content, creative development and campaign optimization • Develop data-driven marketing decisions • Build and present a professional digital marketing campaign
Total Lessons
0
Total Duration
N/A
Level
beginner
Instructor
N
Nipa Paul
nipa.paul93@gmail.com
Course Price
৳2,000Course Curriculum
1. Digital Marketing Foundations
Topics • What is Digital Marketing? • Traditional vs Digital Marketing • The Digital Marketing Ecosystem • Owned, Earned & Paid Media • Digital Marketing Channels • Customer Journey & Marketing Funnel • Awareness → Consideration → Conversion → Retention • B2B vs B2C Digital Marketing • Digital Marketing Strategy Framework • Marketing Objectives & SMART Goals • Introduction to KPIs
2. Customer & Marketing Strategy
Topics • Market Research • Target Audience Identification • Customer Segmentation • Buyer Persona Development • Customer Pain Points • Value Proposition • Positioning • Competitor Analysis • Customer Journey Mapping • Jobs-to-be-Done • Marketing Funnel Design • Channel Selection
3. Content Marketing
Topics • Content Marketing Fundamentals • Content Strategy • Content Pillars • Content Formats • Blog & Article Marketing • Video Marketing • Short-form Content • Infographics • Storytelling • Copywriting Fundamentals • Headlines & Hooks • Content Calendar • Content Distribution • Repurposing Content Practical Create a 30-day content calendar for a real or hypothetical business.
4. Social Media Marketing
Platforms • Facebook • Instagram • LinkedIn • YouTube • TikTok • X • WhatsApp Business Topics • Platform Selection • Organic Social Strategy • Social Content Planning • Community Building • Engagement Strategy • Hashtags & Discoverability • Social Media Algorithms • Reels & Short-form Video • LinkedIn Personal Branding • YouTube Channel Strategy • Social Media Crisis Management Practical Project Build a 30-day social-media growth strategy.
5. Search Engine Optimization
Topics SEO Fundamentals • How Search Engines Work • Crawling, Indexing & Ranking • Search Intent • SERPs Keyword Research • Seed Keywords • Long-tail Keywords • Search Volume • Keyword Difficulty • Competitor Keyword Analysis On-Page SEO • Title Tags • Meta Descriptions • Headings • URLs • Internal Linking • Image Optimization • Content Optimization Technical SEO • Site Architecture • Mobile SEO • Page Speed • Core Web Vitals • Sitemap • Robots.txt • Structured Data Off-Page SEO • Backlinks • Digital PR • Authority Building Practical Perform an SEO audit of a website and produce an optimization report.
6. Search Engine Marketing
Topics • Introduction to PPC • Google Ads Ecosystem • Search Campaigns • Keyword Match Types • Negative Keywords • Ad Copy • Quality Score • Bidding Strategies • Budget Planning • Conversion Tracking • Campaign Optimization • Remarketing Practical Design a Google Search Ads campaign including: Campaign → Ad Groups → Keywords → Ads → Landing Page → Conversion
7. Social Media Advertising
Topics • Paid Social Advertising • Meta Ads Ecosystem • Campaign Objectives • Audience Targeting • Custom Audiences • Lookalike Audiences • Retargeting • Creative Strategy • Ad Copy • Video Ads • A/B Testing • Budget Allocation • ROAS • Campaign Optimization Practical Create a complete Meta Ads campaign plan for a product/service.
8. Website, Landing Pages & CRO
Topics • Digital Marketing Website Fundamentals • Landing Pages • User Experience • Conversion Funnels • Call-to-Action Design • Lead Generation • Forms • Trust Signals • Social Proof • Conversion Rate Optimization • A/B Testing • Heatmaps & User Behavior Practical Design a high-converting landing page wireframe.
9. Email Marketing & Automation
Topics • Email Marketing Fundamentals • Lead Generation • Email List Building • Segmentation • Personalization • Newsletter Strategy • Promotional Emails • Welcome Sequences • Drip Campaigns • Abandoned Cart • Customer Retention • Marketing Automation • CRM Fundamentals Practical Build a 5-email automated customer journey.
10. Marketing Analytics & Performance
Topics • Marketing KPIs • Conversion Rate • CAC • CPL • CPA • ROAS • ROI • CLV • CTR • CPC • CPM • Engagement Rate • Bounce/Engagement Metrics • Funnel Analytics • Attribution Models Analytics Tools • Google Analytics 4 • Google Search Console • Google Tag Manager • Looker Studio • Meta Ads Manager Practical Create a Digital Marketing Performance Dashboard.
11. AI-Powered Digital Marketing
Topics • Generative AI in Marketing • AI-Assisted Market Research • AI Customer Persona Generation • Content Ideation • Copywriting with AI • SEO Content Workflows • Social Media Content Generation • Ad Copy Generation • Creative Ideation • AI-Assisted Competitor Analysis • Marketing Automation • Personalization • AI Chatbots • Prompt Engineering for Marketers • AI Ethics & Responsible Marketing AI Workflow Research → Strategy → Content → Creative → Campaign → Analytics → Optimization Practical Build an AI-powered marketing campaign for a selected business.
12. Growth Marketing & Capstone
Topics • Growth Marketing vs Traditional Marketing • Growth Loops • Acquisition • Activation • Retention • Referral • Revenue • AARRR Framework • Experimentation • Growth Hacking Concepts • Marketing Automation • Data-Driven Decision Making • Campaign Optimization • Scaling Successful Campaigns